{"id":977747,"date":"2025-12-02T09:29:17","date_gmt":"2025-12-02T03:59:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=977747"},"modified":"2025-12-02T10:39:41","modified_gmt":"2025-12-02T05:09:41","slug":"prime-video-ramps-up-south-slate-with-26-originals-planned-over-next-two-years","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/02\/prime-video-ramps-up-south-slate-with-26-originals-planned-over-next-two-years\/","title":{"rendered":"Prime Video ramps up South slate with 26 originals planned over next two years"},"content":{"rendered":"<p>Prime Video is preparing its biggest South Indian slate yet, with 26 Tamil and Telugu originals currently in development, negotiation or production, Nikhil Madhok, Head of Hindi and South Content at Prime Video India told ET.<\/p>\n<p>\u201cWe recognised the opportunity for creative storytelling in the South earlier than most,\u201d Madhok said. \u201cWe were first movers when it came to licensing South movies in 2017 and 2018 and we doubled down when we saw these films travelling across the country.\u201d<\/p>\n<p>He said Prime Video\u2019s early push in South films and its focus on localisation through dubs and subtitles helped shape the pan India movement in streaming. \u201cPrime Video has played a significant role in ensuring these stories reach audiences nationwide,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prime Video is preparing its biggest South Indian slate yet, with 26 Tamil and Telugu originals currently in development, negotiation or production, Nikhil Madhok, Head of Hindi and South Content at Prime Video India told ET. \u201cWe recognised the opportunity for creative storytelling in the South earlier than most,\u201d Madhok said. \u201cWe were first movers when it came to licensing South movies in 2017 and 2018 and we doubled down when we saw these films travelling across the country.\u201d He said Prime Video\u2019s early push in South films and its focus on localisation through dubs and subtitles helped shape the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-977747","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=977747"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977747\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=977747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=977747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=977747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}