{"id":977695,"date":"2025-12-02T09:05:48","date_gmt":"2025-12-02T03:35:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=977695"},"modified":"2025-12-02T10:11:15","modified_gmt":"2025-12-02T04:41:15","slug":"black-friday-sales-up-25-30-yoy-for-online-commerce-platforms-driven-by-gst-cut-d2c-offers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/02\/black-friday-sales-up-25-30-yoy-for-online-commerce-platforms-driven-by-gst-cut-d2c-offers\/","title":{"rendered":"Black Friday sales up 25-30% YoY for online commerce platforms driven by GST cut, D2C offers"},"content":{"rendered":"<p>Online commerce brands and platforms saw 25\u201330% year-on-year sales growth this year during the Black Friday sales period, compared with 17\u201318% last year, driven by cuts in goods and services tax (GST) and direct-to-consumer (D2C) brand sales, industry experts and analysts told ET. <\/p>\n<p>In India, Black Friday sales typically start on the Friday after Thanksgiving and continue until Monday, which is Cyber Monday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online commerce brands and platforms saw 25\u201330% year-on-year sales growth this year during the Black Friday sales period, compared with 17\u201318% last year, driven by cuts in goods and services tax (GST) and direct-to-consumer (D2C) brand sales, industry experts and analysts told ET. In India, Black Friday sales typically start on the Friday after Thanksgiving and continue until Monday, which is Cyber Monday.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-977695","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=977695"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977695\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=977695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=977695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=977695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}