{"id":977385,"date":"2025-11-29T08:26:08","date_gmt":"2025-11-29T02:56:08","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=977385"},"modified":"2025-11-29T08:42:04","modified_gmt":"2025-11-29T03:12:04","slug":"rapid-ctv-rise-could-bring-balance-to-streaming-world","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/29\/rapid-ctv-rise-could-bring-balance-to-streaming-world\/","title":{"rendered":"Rapid CTV rise could bring &#8216;balance&#8217; to streaming world"},"content":{"rendered":"<p>India\u2019s streaming platforms have long tilted toward male audiences, shaped by years of crime-, action- and thriller-heavy programming. But the rapid rise of Connected TV (CTV) viewing, now one of the fastest-growing screens for OTT, could start to nudge the industry toward more gender-balanced stories, industry executives say. <\/p>\n<p>The reliance on male-centric genres is visible in the data. Male-led Hindi fiction originals have surged sharply, outnumbering female-led ones by 3.5 times in 2025, according to Ormax Media\u2019s analysis of 338 titles released since 2022. For every two stories anchored by women, seven now revolve around men.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s streaming platforms have long tilted toward male audiences, shaped by years of crime-, action- and thriller-heavy programming. But the rapid rise of Connected TV (CTV) viewing, now one of the fastest-growing screens for OTT, could start to nudge the industry toward more gender-balanced stories, industry executives say. The reliance on male-centric genres is visible in the data. Male-led Hindi fiction originals have surged sharply, outnumbering female-led ones by 3.5 times in 2025, according to Ormax Media\u2019s analysis of 338 titles released since 2022. For every two stories anchored by women, seven now revolve around men.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-977385","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=977385"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977385\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=977385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=977385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=977385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}