{"id":977229,"date":"2025-11-28T10:05:20","date_gmt":"2025-11-28T04:35:20","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=977229"},"modified":"2025-11-28T11:39:50","modified_gmt":"2025-11-28T06:09:50","slug":"infobip-predicts-record-3-9-billion-brand-messages-this-shopping-season-as-rcs-surges-269","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/28\/infobip-predicts-record-3-9-billion-brand-messages-this-shopping-season-as-rcs-surges-269\/","title":{"rendered":"Infobip Predicts Record 3.9 Billion Brand Messages This Shopping Season as RCS Surges 269%"},"content":{"rendered":"<p>New Delhi [India], November 27: Global communications platform Infobip forecasts over 3.9 billion messages exchanged between brands and customers this shopping season, marking a 15% increase year on year. This reflects how AI, mobile commerce, and rich messaging channels are powering more personalized shopping experiences. <\/p>\n<p>Rich Communication Services (RCS) will be the fastest-growing channel in 2025, with volumes rising 161% on Black Friday and 269% on Cyber Monday worldwide. SMS remains the leading retail channel with nearly 2.7 billion interactions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], November 27: Global communications platform Infobip forecasts over 3.9 billion messages exchanged between brands and customers this shopping season, marking a 15% increase year on year. This reflects how AI, mobile commerce, and rich messaging channels are powering more personalized shopping experiences. Rich Communication Services (RCS) will be the fastest-growing channel in 2025, with volumes rising 161% on Black Friday and 269% on Cyber Monday worldwide. SMS remains the leading retail channel with nearly 2.7 billion interactions.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-977229","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=977229"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977229\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=977229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=977229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=977229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}