{"id":976833,"date":"2025-11-27T09:30:32","date_gmt":"2025-11-27T04:00:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=976833"},"modified":"2025-11-27T10:23:47","modified_gmt":"2025-11-27T04:53:47","slug":"the-south-is-eating-otts-lunch-bollywood-isnt-the-main-course-anymore","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/27\/the-south-is-eating-otts-lunch-bollywood-isnt-the-main-course-anymore\/","title":{"rendered":"The South is eating OTT\u2019s lunch \u2014 Bollywood isn\u2019t the main course anymore"},"content":{"rendered":"<p>Once built around a Bollywood-first script, India\u2019s streaming economy now finds its biggest growth engines and creative bets firmly rooted in the southern states, finds Javed Farooqui. <\/p>\n<p>Over the last decade t he gravitational pull of India\u2019s entertainment economy has shi fted unmistakably southward. What began as sporadic national curiosity, gradually swelled into a full-blown cultural crossover. When Naatu Naatu from the Ram Charan-NTR Jr starrer RRR lit up the Oscar stage, it signalled that southern cinema was no longer rising quietly; it was asserting itself at the centre of India\u2019s mainstream imagination.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once built around a Bollywood-first script, India\u2019s streaming economy now finds its biggest growth engines and creative bets firmly rooted in the southern states, finds Javed Farooqui. Over the last decade t he gravitational pull of India\u2019s entertainment economy has shi fted unmistakably southward. What began as sporadic national curiosity, gradually swelled into a full-blown cultural crossover. When Naatu Naatu from the Ram Charan-NTR Jr starrer RRR lit up the Oscar stage, it signalled that southern cinema was no longer rising quietly; it was asserting itself at the centre of India\u2019s mainstream imagination.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-976833","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/976833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=976833"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/976833\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=976833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=976833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=976833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}