{"id":976650,"date":"2025-11-26T08:39:19","date_gmt":"2025-11-26T03:09:19","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=976650"},"modified":"2025-11-26T09:27:53","modified_gmt":"2025-11-26T03:57:53","slug":"blinkit-way-ahead-of-others-survey","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/26\/blinkit-way-ahead-of-others-survey\/","title":{"rendered":"Blinkit way ahead of others: Survey"},"content":{"rendered":"<p>Blinkit has emerged as the preferred quick-commerce platform with 31% of users citing it as their primary app, ahead of Swiggy Instamart at 19%, Flipkart Minutes at 14%, and Zepto at 12%, according to a BofA Securities survey. <\/p>\n<p>Grocery remains the dominant use case for quick commerce, with 40% of respondents shopping for full month grocery needs and 37% making unplanned purchases, the survey of over 1,000 Indian users conducted in early November 2025 showed. It is to be noted that survey respondents were skewed in favour of the middle class, with results representing urban versus pan-India behaviour, BofA Securities said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blinkit has emerged as the preferred quick-commerce platform with 31% of users citing it as their primary app, ahead of Swiggy Instamart at 19%, Flipkart Minutes at 14%, and Zepto at 12%, according to a BofA Securities survey. Grocery remains the dominant use case for quick commerce, with 40% of respondents shopping for full month grocery needs and 37% making unplanned purchases, the survey of over 1,000 Indian users conducted in early November 2025 showed. It is to be noted that survey respondents were skewed in favour of the middle class, with results representing urban versus pan-India behaviour, BofA Securities [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-976650","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/976650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=976650"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/976650\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=976650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=976650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=976650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}