{"id":975343,"date":"2025-11-20T10:11:38","date_gmt":"2025-11-20T04:41:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=975343"},"modified":"2025-11-20T10:45:52","modified_gmt":"2025-11-20T05:15:52","slug":"digital-video-ads-flood-india-but-viewers-remember-almost-nothing-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/20\/digital-video-ads-flood-india-but-viewers-remember-almost-nothing-report\/","title":{"rendered":"Digital video ads flood India, but viewers remember almost nothing: Report"},"content":{"rendered":"<p>Nearly three out of five Indians skip digital video ads the moment they can, and the consequence is showing up sharply in brand memory. A new white paper by the RK SWAMY Centre for Study of Indian Markets (CSIM) revealed that, despite digital video becoming India\u2019s most consumed form of entertainment, the advertising that floods these platforms is barely registering with viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly three out of five Indians skip digital video ads the moment they can, and the consequence is showing up sharply in brand memory. A new white paper by the RK SWAMY Centre for Study of Indian Markets (CSIM) revealed that, despite digital video becoming India\u2019s most consumed form of entertainment, the advertising that floods these platforms is barely registering with viewers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-975343","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/975343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=975343"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/975343\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=975343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=975343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=975343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}