{"id":975288,"date":"2025-11-20T09:19:56","date_gmt":"2025-11-20T03:49:56","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=975288"},"modified":"2025-11-20T09:47:58","modified_gmt":"2025-11-20T04:17:58","slug":"nielsens-unlikely-to-play-a-role-in-indias-tv-rating-ecosystem","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/20\/nielsens-unlikely-to-play-a-role-in-indias-tv-rating-ecosystem\/","title":{"rendered":"Nielsen&#8217;s unlikely to play a role in India&#8217;s TV rating ecosystem"},"content":{"rendered":"<p>Media research company Nielsen is unlikely to participate in India&#8217;s audience measurement ecosystem even as the information and broadcasting ministry moves to liberalise TV rating rules and widen the field beyond the Broadcast Audience Research Council (BARC), according to officials familiar with the matter. <\/p>\n<p>While Nielsen has no immediate plans to enter the television measurement market in India, the company continues to strengthen its presence in the country as a global capability and innovation hub. Its joint venture with Kantar will continue to operate TAM Media Research, which provides audience behaviour insights and market analytics across television, print, radio and digital platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media research company Nielsen is unlikely to participate in India&#8217;s audience measurement ecosystem even as the information and broadcasting ministry moves to liberalise TV rating rules and widen the field beyond the Broadcast Audience Research Council (BARC), according to officials familiar with the matter. While Nielsen has no immediate plans to enter the television measurement market in India, the company continues to strengthen its presence in the country as a global capability and innovation hub. Its joint venture with Kantar will continue to operate TAM Media Research, which provides audience behaviour insights and market analytics across television, print, radio and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-975288","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/975288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=975288"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/975288\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=975288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=975288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=975288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}