{"id":974829,"date":"2025-11-19T07:48:35","date_gmt":"2025-11-19T02:18:35","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=974829"},"modified":"2025-11-19T07:59:07","modified_gmt":"2025-11-19T02:29:07","slug":"trai-tightens-sms-rules-to-block-fraudulent-links","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/19\/trai-tightens-sms-rules-to-block-fraudulent-links\/","title":{"rendered":"Trai tightens SMS rules to block fraudulent links"},"content":{"rendered":"<p>Mumbai: The Telecom Regulatory Authority of India (Trai) has directed all telecom operators to pre-tag variable components in commercial SMS templates to curb fraud and phishing attacks. <\/p>\n<p>Variable components are parts of messages that change from recipient to recipient &#8211; such as URLs, app download links, or callback numbers &#8211; even as the main text stays the same. Under the new rule, senders must tag each variable field during template registration and specify its purpose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: The Telecom Regulatory Authority of India (Trai) has directed all telecom operators to pre-tag variable components in commercial SMS templates to curb fraud and phishing attacks. Variable components are parts of messages that change from recipient to recipient &#8211; such as URLs, app download links, or callback numbers &#8211; even as the main text stays the same. Under the new rule, senders must tag each variable field during template registration and specify its purpose.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-974829","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/974829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=974829"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/974829\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=974829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=974829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=974829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}