{"id":973310,"date":"2025-11-12T07:59:56","date_gmt":"2025-11-12T02:29:56","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=973310"},"modified":"2025-11-12T08:28:08","modified_gmt":"2025-11-12T02:58:08","slug":"gen-z-and-millennials-are-telling-indias-sneaker-story-homegrown-brands-ride-new-wave","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/12\/gen-z-and-millennials-are-telling-indias-sneaker-story-homegrown-brands-ride-new-wave\/","title":{"rendered":"Gen Z and millennials are telling India\u2019s sneaker story, homegrown brands ride new wave"},"content":{"rendered":"<p>Looking to experiment with a new kind of footwear, 26-year-old Devyani R bought her first pair from a home-grown sports shoe brand with ghungroos woven into them. Devyani, who loves wearing anklets but often loses them, found the idea of attaching an anklet to the shoe practical and stylish. <\/p>\n<p>\u201cSneakers with skirts are such a fun fashion statement. These feel like they were designed for skirts. I didn\u2019t see anything else like it in the market,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to experiment with a new kind of footwear, 26-year-old Devyani R bought her first pair from a home-grown sports shoe brand with ghungroos woven into them. Devyani, who loves wearing anklets but often loses them, found the idea of attaching an anklet to the shoe practical and stylish. \u201cSneakers with skirts are such a fun fashion statement. These feel like they were designed for skirts. I didn\u2019t see anything else like it in the market,\u201d she said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-973310","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/973310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=973310"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/973310\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=973310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=973310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=973310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}