{"id":972483,"date":"2025-11-07T09:26:53","date_gmt":"2025-11-07T03:56:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=972483"},"modified":"2025-11-07T11:54:49","modified_gmt":"2025-11-07T06:24:49","slug":"from-hype-to-hush-why-zohos-arattai-fell-off-indias-app-charts","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/07\/from-hype-to-hush-why-zohos-arattai-fell-off-indias-app-charts\/","title":{"rendered":"From hype to hush: Why Zoho\u2019s Arattai fell off India\u2019s app charts"},"content":{"rendered":"<p>CHENNAI: Zoho Corporation\u2019s homegrown messaging app Arattai has fallen out of India\u2019s top 100 apps on both Google Play Store and Apple App Store, marking a sharp reversal from its short-lived surge in popularity just a month ago. <\/p>\n<p>After peaking in mid-October amid a wave of national support for Indian-made digital platforms, Arattai\u2019s downloads and active user base have declined rapidly, Moneycontrol reported on Tuesday based on its analysis of App Store rankings. According to industry estimates,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHENNAI: Zoho Corporation\u2019s homegrown messaging app Arattai has fallen out of India\u2019s top 100 apps on both Google Play Store and Apple App Store, marking a sharp reversal from its short-lived surge in popularity just a month ago. After peaking in mid-October amid a wave of national support for Indian-made digital platforms, Arattai\u2019s downloads and active user base have declined rapidly, Moneycontrol reported on Tuesday based on its analysis of App Store rankings. According to industry estimates,<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,4,17],"tags":[],"class_list":["post-972483","post","type-post","status-publish","format-standard","hentry","category-it-2-the-new-indian-express","category-newspapers","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/972483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=972483"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/972483\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=972483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=972483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=972483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}