{"id":972408,"date":"2025-11-07T08:21:22","date_gmt":"2025-11-07T02:51:22","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=972408"},"modified":"2025-11-07T09:35:26","modified_gmt":"2025-11-07T04:05:26","slug":"tv-ad-volumes-fall-as-fmcg-cos-tighten-spends","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/07\/tv-ad-volumes-fall-as-fmcg-cos-tighten-spends\/","title":{"rendered":"TV ad volumes fall as FMCG cos tighten spends"},"content":{"rendered":"<p>Television advertising volume in India fell 10% year-on-year in the first nine months of 2025, according to TAM AdEx data.<\/p>\n<p>The decline reflects a broader slowdown in the advertising market, with fast-moving consumer goods (FMCG) companies, the biggest spenders on television, cutting back on budgets owing to muted consumer demand, according to industry executives.<\/p>\n<p>Even with reduced spending, FMCG and household product categories continued to dominate TV ad volume, reinforcing television\u2019s role as a mass reach medium for large consumer brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Television advertising volume in India fell 10% year-on-year in the first nine months of 2025, according to TAM AdEx data. The decline reflects a broader slowdown in the advertising market, with fast-moving consumer goods (FMCG) companies, the biggest spenders on television, cutting back on budgets owing to muted consumer demand, according to industry executives. Even with reduced spending, FMCG and household product categories continued to dominate TV ad volume, reinforcing television\u2019s role as a mass reach medium for large consumer brands.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-972408","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/972408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=972408"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/972408\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=972408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=972408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=972408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}