{"id":971825,"date":"2025-11-05T08:11:40","date_gmt":"2025-11-05T02:41:40","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=971825"},"modified":"2025-11-05T08:18:13","modified_gmt":"2025-11-05T02:48:13","slug":"zee-entertainment-inks-three-year-media-rights-deal-with-uttar-pradesh-kabaddi-league","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/05\/zee-entertainment-inks-three-year-media-rights-deal-with-uttar-pradesh-kabaddi-league\/","title":{"rendered":"Zee Entertainment inks three-year media rights deal with Uttar Pradesh Kabaddi League"},"content":{"rendered":"<p>Zee Entertainment Enterprises&#8217; new initiatives arm Zee Sports and SJ Uplift Kabaddi&#8217;s Uttar Pradesh Kabaddi League (UPKL) have inked a three-year strategic broadcast partnership across TV and Digital.<\/p>\n<p>As a part of this partnership, Zee Sports will serve as the exclusive broadcast and digital partner for UPKL, airing the next three seasons along with a live stream on Zee5, reaching millions of viewers across India.<\/p>\n<p>With the addition of 4 new franchises this season, UPKL now features 12 teams representing key cities across Uttar Pradesh. The partnership is a pivotal milestone in the league\u2019s evolution as one of India\u2019s most structured regional sporting properties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zee Entertainment Enterprises&#8217; new initiatives arm Zee Sports and SJ Uplift Kabaddi&#8217;s Uttar Pradesh Kabaddi League (UPKL) have inked a three-year strategic broadcast partnership across TV and Digital. As a part of this partnership, Zee Sports will serve as the exclusive broadcast and digital partner for UPKL, airing the next three seasons along with a live stream on Zee5, reaching millions of viewers across India. With the addition of 4 new franchises this season, UPKL now features 12 teams representing key cities across Uttar Pradesh. The partnership is a pivotal milestone in the league\u2019s evolution as one of India\u2019s most [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-971825","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/971825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=971825"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/971825\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=971825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=971825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=971825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}