{"id":971393,"date":"2025-11-03T09:37:19","date_gmt":"2025-11-03T04:07:19","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=971393"},"modified":"2025-11-03T10:56:44","modified_gmt":"2025-11-03T05:26:44","slug":"why-organisations-now-see-cybersecurity-as-a-business-enabler","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/11\/03\/why-organisations-now-see-cybersecurity-as-a-business-enabler\/","title":{"rendered":"Why organisations now see cybersecurity as a business enabler"},"content":{"rendered":"<p>Bengaluru: Customers today don\u2019t just buy products \u2014 they buy confidence. Whether it\u2019s a B2B enterprise deal or a consumer subscription, trust in an organisation\u2019s ability to safeguard data and ensure uptime is increasingly tied to conversion, retention, and recurring revenue. Sales teams are finding that proof of robust security posture \u2014 including certifications, breach transparency, and zero-trust frameworks \u2014 can directly influence deal velocity and customer stickiness. In regulated sectors, it\u2019s often the deciding factor. In this environment, cybersecurity doesn\u2019t just protect value. It helps create it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bengaluru: Customers today don\u2019t just buy products \u2014 they buy confidence. Whether it\u2019s a B2B enterprise deal or a consumer subscription, trust in an organisation\u2019s ability to safeguard data and ensure uptime is increasingly tied to conversion, retention, and recurring revenue. Sales teams are finding that proof of robust security posture \u2014 including certifications, breach transparency, and zero-trust frameworks \u2014 can directly influence deal velocity and customer stickiness. In regulated sectors, it\u2019s often the deciding factor. In this environment, cybersecurity doesn\u2019t just protect value. It helps create it.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-971393","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/971393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=971393"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/971393\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=971393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=971393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=971393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}