{"id":970694,"date":"2025-10-31T08:19:36","date_gmt":"2025-10-31T02:49:36","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=970694"},"modified":"2025-10-31T08:24:46","modified_gmt":"2025-10-31T02:54:46","slug":"swiggys-majety-says-wont-chase-volume-growth-at-cost-of-poor-aov-zepto-hits-back","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/31\/swiggys-majety-says-wont-chase-volume-growth-at-cost-of-poor-aov-zepto-hits-back\/","title":{"rendered":"Swiggy\u2019s Majety says won\u2019t chase volume growth at cost of poor AOV; Zepto hits back"},"content":{"rendered":"<p>Swiggy will play the long game, focusing on growth and profitability, founder and group CEO Sriharsha Majety said during the company\u2019s post-earnings call, as competition heats up in the segment. <\/p>\n<p>Majety was responding to an analyst query referencing rival Zepto\u2019s claim of crossing two million daily orders during the Diwali period. <\/p>\n<p>\u201cChasing volume growth at the cost of poor average order values and weak contribution margins is a choice \u2014 but not one we want to make,\u201d Majety said, without naming any company. \u201cIt\u2019s easy to see the numbers of listed players but difficult to see the numbers of private players.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiggy will play the long game, focusing on growth and profitability, founder and group CEO Sriharsha Majety said during the company\u2019s post-earnings call, as competition heats up in the segment. Majety was responding to an analyst query referencing rival Zepto\u2019s claim of crossing two million daily orders during the Diwali period. \u201cChasing volume growth at the cost of poor average order values and weak contribution margins is a choice \u2014 but not one we want to make,\u201d Majety said, without naming any company. \u201cIt\u2019s easy to see the numbers of listed players but difficult to see the numbers of private [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-970694","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/970694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=970694"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/970694\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=970694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=970694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=970694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}