{"id":969864,"date":"2025-10-28T08:39:28","date_gmt":"2025-10-28T03:09:28","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=969864"},"modified":"2025-10-28T08:52:30","modified_gmt":"2025-10-28T03:22:30","slug":"premiumisation-remained-a-defining-trend-this-festive-season-saurabh-srivastava-vice-president-amazon-india","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/28\/premiumisation-remained-a-defining-trend-this-festive-season-saurabh-srivastava-vice-president-amazon-india\/","title":{"rendered":"\u2018Premiumisation remained a defining trend this festive season,\u2019 Saurabh Srivastava vice-president Amazon India"},"content":{"rendered":"<p>As festive shopping spreads beyond metros, smaller cities are driving record growth for Amazon India. The 2025 Great Indian Festival saw 2.76 billion customer visits, with nearly 70% from tier 2 and 3 cities, reflecting a shift towards premium choices and faster deliveries. Saurabh Srivastava, vice-president, Amazon India, discusses with Geetika Srivastava the evolving shopping trends, the role of AI, and Amazon\u2019s focus on convenience and value. Excerpts:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As festive shopping spreads beyond metros, smaller cities are driving record growth for Amazon India. The 2025 Great Indian Festival saw 2.76 billion customer visits, with nearly 70% from tier 2 and 3 cities, reflecting a shift towards premium choices and faster deliveries. Saurabh Srivastava, vice-president, Amazon India, discusses with Geetika Srivastava the evolving shopping trends, the role of AI, and Amazon\u2019s focus on convenience and value. Excerpts:<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-969864","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=969864"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969864\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=969864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=969864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=969864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}