{"id":969746,"date":"2025-10-28T07:21:01","date_gmt":"2025-10-28T01:51:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=969746"},"modified":"2025-10-28T07:22:51","modified_gmt":"2025-10-28T01:52:51","slug":"packed-festive-show-delivers-a-big-ecommerce-hit-sales-jump-27","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/28\/packed-festive-show-delivers-a-big-ecommerce-hit-sales-jump-27\/","title":{"rendered":"Packed festive show delivers a big ecommerce hit; sales jump 27%"},"content":{"rendered":"<p>The month-long festive season recorded about 27% year-on-year growth in sales on e-commerce platforms, driven by a revival in consumer sentiment after across-the-board GST cuts and robust demand from non-metro cities, analysts said. <\/p>\n<p>\u201cEcommerce sales grew 26-to-28% this year due to an overall positive sentiment for consumption,\u201d said Amar Choudhary, chief executive, 1Lattice. \u201cDespite no major increase in discounts, growth was driven by a wider product mix, D2C brands, and new categories like puja essentials.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The month-long festive season recorded about 27% year-on-year growth in sales on e-commerce platforms, driven by a revival in consumer sentiment after across-the-board GST cuts and robust demand from non-metro cities, analysts said. \u201cEcommerce sales grew 26-to-28% this year due to an overall positive sentiment for consumption,\u201d said Amar Choudhary, chief executive, 1Lattice. \u201cDespite no major increase in discounts, growth was driven by a wider product mix, D2C brands, and new categories like puja essentials.\u201d<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-969746","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=969746"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969746\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=969746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=969746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=969746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}