{"id":969524,"date":"2025-10-27T07:56:23","date_gmt":"2025-10-27T02:26:23","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=969524"},"modified":"2025-10-27T08:17:32","modified_gmt":"2025-10-27T02:47:32","slug":"oreo-maker-mondelez-to-use-new-generative-ai-tool-to-slash-marketing-costs","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/27\/oreo-maker-mondelez-to-use-new-generative-ai-tool-to-slash-marketing-costs\/","title":{"rendered":"Oreo-maker Mondelez to use new generative AI tool to slash marketing costs"},"content":{"rendered":"<p>Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters.<\/p>\n<p>The packaged-food manufacturer began developing the tool last year with ad company Publicis Groupe and IT firm Accenture . Mondelez expects that the tool will be capable of making short TV ads that would be ready to air as soon as next year&#8217;s holiday season, and potentially for the 2027 Super Bowl, said Jon Halvorson, Mondelez&#8217;s global senior vice president of consumer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged-food manufacturer began developing the tool last year with ad company Publicis Groupe and IT firm Accenture . Mondelez expects that the tool will be capable of making short TV ads that would be ready to air as soon as next year&#8217;s holiday season, and potentially for the 2027 Super Bowl, said Jon Halvorson, Mondelez&#8217;s global senior vice president of consumer experience.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-969524","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=969524"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969524\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=969524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=969524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=969524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}