{"id":969477,"date":"2025-10-25T11:29:39","date_gmt":"2025-10-25T05:59:39","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=969477"},"modified":"2025-10-25T11:29:39","modified_gmt":"2025-10-25T05:59:39","slug":"indian-man-whos-challenging-whatsapp-now-takes-up-new-upi-project-to-fight-paytm-phonepe","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/25\/indian-man-whos-challenging-whatsapp-now-takes-up-new-upi-project-to-fight-paytm-phonepe\/","title":{"rendered":"Indian man who\u2019s challenging WhatsApp, now takes up new UPI project to fight Paytm, PhonePe\u2026"},"content":{"rendered":"<p>Zoho\u2019s founder, Sridhar Vembu, who earlier introduced Arattai as an alternative to WhatsApp, is now preparing to take on India\u2019s leading digital payment platforms like Paytm and PhonePe. The company is reportedly working on Zoho Pay, a Unified Payments Interface (UPI)-based application, which aims to reshape how users and businesses handle online transactions.<\/p>\n<p>Currently under internal testing, Zoho Pay will be launched in phases across India over the next few months. The new payment platform will not only function as a standalone app but will also be integrated into Arattai, Zoho\u2019s homegrown messaging platform. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zoho\u2019s founder, Sridhar Vembu, who earlier introduced Arattai as an alternative to WhatsApp, is now preparing to take on India\u2019s leading digital payment platforms like Paytm and PhonePe. The company is reportedly working on Zoho Pay, a Unified Payments Interface (UPI)-based application, which aims to reshape how users and businesses handle online transactions. Currently under internal testing, Zoho Pay will be launched in phases across India over the next few months. The new payment platform will not only function as a standalone app but will also be integrated into Arattai, Zoho\u2019s homegrown messaging platform.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,51,4],"tags":[],"class_list":["post-969477","post","type-post","status-publish","format-standard","hentry","category-hindustantimes","category-it-2-hindustantimes","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=969477"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969477\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=969477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=969477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=969477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}