{"id":969027,"date":"2025-10-23T08:42:41","date_gmt":"2025-10-23T03:12:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=969027"},"modified":"2025-10-23T09:28:01","modified_gmt":"2025-10-23T03:58:01","slug":"labelling-of-ai-generated-a-step-toward-ensuring-authenticity-in-digital-content-experts","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/23\/labelling-of-ai-generated-a-step-toward-ensuring-authenticity-in-digital-content-experts\/","title":{"rendered":"Labelling of AI-generated a step toward ensuring authenticity in digital content: Experts"},"content":{"rendered":"<p>The proposed amendments to the IT Rules that would mandate clear labelling of AI-generated content and place greater onus on large social media platforms are a clear step toward ensuring authenticity in digital content, Mahesh Makhija, partner and technology consulting leader at EY India, said on Wednesday. <\/p>\n<p>Labelling AI generated material and embedding non-removable identifiers will help users distinguish real content from synthetic, serving as the foundation for responsible AI adoption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The proposed amendments to the IT Rules that would mandate clear labelling of AI-generated content and place greater onus on large social media platforms are a clear step toward ensuring authenticity in digital content, Mahesh Makhija, partner and technology consulting leader at EY India, said on Wednesday. Labelling AI generated material and embedding non-removable identifiers will help users distinguish real content from synthetic, serving as the foundation for responsible AI adoption.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-969027","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=969027"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/969027\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=969027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=969027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=969027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}