{"id":966928,"date":"2025-10-09T08:51:32","date_gmt":"2025-10-09T03:21:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=966928"},"modified":"2025-10-09T09:04:08","modified_gmt":"2025-10-09T03:34:08","slug":"vodafone-idea-on-four-year-arpu-growth-run-with-user-upgrades-ai-led-pricing","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/09\/vodafone-idea-on-four-year-arpu-growth-run-with-user-upgrades-ai-led-pricing\/","title":{"rendered":"Vodafone Idea on four-year ARPU growth run with user upgrades, AI-led pricing"},"content":{"rendered":"<p>New Delhi: Vodafone Idea\u2019s average revenue per user (ARPU) has been increasing for the past 16 quarters despite the debt-laden telecom operator being on the back foot with 5G services, said its chief marketing officer Avneesh Khosla<\/p>\n<p>He told ET that this has been achieved primarily by leveraging existing assets of the company and upgrading existing users to higher-value plans by differentiating through unlimited night data, data rollovers and bundled services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Vodafone Idea\u2019s average revenue per user (ARPU) has been increasing for the past 16 quarters despite the debt-laden telecom operator being on the back foot with 5G services, said its chief marketing officer Avneesh Khosla He told ET that this has been achieved primarily by leveraging existing assets of the company and upgrading existing users to higher-value plans by differentiating through unlimited night data, data rollovers and bundled services.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-966928","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/966928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=966928"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/966928\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=966928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=966928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=966928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}