{"id":965711,"date":"2025-10-03T09:17:17","date_gmt":"2025-10-03T03:47:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=965711"},"modified":"2025-10-03T09:22:37","modified_gmt":"2025-10-03T03:52:37","slug":"is-arratai-a-whatsapp-wannabe-or-a-serious-contender","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/03\/is-arratai-a-whatsapp-wannabe-or-a-serious-contender\/","title":{"rendered":"Is Arratai a WhatsApp wannabe or a serious contender?"},"content":{"rendered":"<p>Chennai-born messaging app Arattai \u2014 meaning \u2018chat\u2019 in Tamil \u2014 from Zoho has become the latest social media buzzword, recording a 100X surge in traffic in a few days.<\/p>\n<p>Launched in 2021, Arattai isn\u2019t new. But it went viral only this week after senior government ministers endorsed it and India\u2019s startup and venture capital community quickly adopted it.<\/p>\n<p>India\u2019s track record with homegrown digital products is mixed, raising questions about whether Arattai can scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chennai-born messaging app Arattai \u2014 meaning \u2018chat\u2019 in Tamil \u2014 from Zoho has become the latest social media buzzword, recording a 100X surge in traffic in a few days. Launched in 2021, Arattai isn\u2019t new. But it went viral only this week after senior government ministers endorsed it and India\u2019s startup and venture capital community quickly adopted it. India\u2019s track record with homegrown digital products is mixed, raising questions about whether Arattai can scale.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-965711","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/965711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=965711"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/965711\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=965711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=965711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=965711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}