{"id":965524,"date":"2025-10-01T10:29:21","date_gmt":"2025-10-01T04:59:21","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=965524"},"modified":"2025-10-01T12:12:00","modified_gmt":"2025-10-01T06:42:00","slug":"arattai-app-surges-in-popularity-can-it-challenge-whatsapp-as-the-nations-top-messaging-platform","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/01\/arattai-app-surges-in-popularity-can-it-challenge-whatsapp-as-the-nations-top-messaging-platform\/","title":{"rendered":"Arattai app surges in popularity: Can it challenge WhatsApp as the nation\u2019s top messaging platform?"},"content":{"rendered":"<p>Indian messaging app Arattai, developed by Zoho Corporation, has experienced a sudden and dramatic surge in usage over the past week, highlighting the rising interest in domestic digital platforms. <\/p>\n<p>According to Zoho founder Sridhar Vembu, the app saw traffic increase 100-fold within just three days, with daily new sign-ups jumping from roughly 3,000 to 350,000 per day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian messaging app Arattai, developed by Zoho Corporation, has experienced a sudden and dramatic surge in usage over the past week, highlighting the rising interest in domestic digital platforms. According to Zoho founder Sridhar Vembu, the app saw traffic increase 100-fold within just three days, with daily new sign-ups jumping from roughly 3,000 to 350,000 per day.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,76,17],"tags":[],"class_list":["post-965524","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-new-indian-express","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/965524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=965524"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/965524\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=965524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=965524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=965524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}