{"id":965430,"date":"2025-10-01T10:05:21","date_gmt":"2025-10-01T04:35:21","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=965430"},"modified":"2025-10-01T11:29:53","modified_gmt":"2025-10-01T05:59:53","slug":"were-well-above-plan-this-festive-season-says-pratik-shetty-vp-marketing-at-flipkart","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/10\/01\/were-well-above-plan-this-festive-season-says-pratik-shetty-vp-marketing-at-flipkart\/","title":{"rendered":"\u2018We\u2019re well above plan this festive season,\u2019 says Pratik Shetty, VP marketing at Flipkart"},"content":{"rendered":"<p>As India\u2019s festive shopping season kicks off, Flipkart is seeing strong momentum in its flagship Big Billion Days sale. From early-bird deals that spread demand to a surge in premium appliances post-GST benefits, the e-commerce giant is running well ahead of plan, says Pratik Shetty, vice-president \u2013 Growth and Marketing at Flipkart, in an interview with Ayanti Bera. Excerpts:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As India\u2019s festive shopping season kicks off, Flipkart is seeing strong momentum in its flagship Big Billion Days sale. From early-bird deals that spread demand to a surge in premium appliances post-GST benefits, the e-commerce giant is running well ahead of plan, says Pratik Shetty, vice-president \u2013 Growth and Marketing at Flipkart, in an interview with Ayanti Bera. Excerpts:<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-965430","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/965430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=965430"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/965430\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=965430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=965430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=965430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}