{"id":965042,"date":"2025-09-29T08:18:21","date_gmt":"2025-09-29T02:48:21","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=965042"},"modified":"2025-09-29T09:15:03","modified_gmt":"2025-09-29T03:45:03","slug":"arattai-reaches-no-1-in-app-stores-can-the-made-in-india-messaging-app-challenge-whatsapp-name-and-features-explained","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/29\/arattai-reaches-no-1-in-app-stores-can-the-made-in-india-messaging-app-challenge-whatsapp-name-and-features-explained\/","title":{"rendered":"Arattai reaches No 1 in app stores: Can the \u2018Made in India\u2019 messaging app challenge WhatsApp? Name and features explained"},"content":{"rendered":"<p>India\u2019s homegrown messaging app Arattai has surged past prominent global rivals to claim the top spot in app store rankings. This is a milestone that highlights both its growing appeal and the pressure that comes with it. Originally launched in 2021 by Zoho, Arattai (the Tamil word for \u201cchat\u201d or \u201cchit\u2011chat\u201d) was until recently considered an experimental project. But in the current climate with rising concerns about data privacy, global surveillance, and \u201ctech sovereignty\u201d. Arattai\u2019s positioning as a \u201cspyware\u2011free, made\u2011in\u2011India\u201d messenger has resonated with Indians.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s homegrown messaging app Arattai has surged past prominent global rivals to claim the top spot in app store rankings. This is a milestone that highlights both its growing appeal and the pressure that comes with it. Originally launched in 2021 by Zoho, Arattai (the Tamil word for \u201cchat\u201d or \u201cchit\u2011chat\u201d) was until recently considered an experimental project. But in the current climate with rising concerns about data privacy, global surveillance, and \u201ctech sovereignty\u201d. Arattai\u2019s positioning as a \u201cspyware\u2011free, made\u2011in\u2011India\u201d messenger has resonated with Indians.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-965042","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/965042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=965042"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/965042\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=965042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=965042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=965042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}