{"id":963931,"date":"2025-09-24T09:36:09","date_gmt":"2025-09-24T04:06:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=963931"},"modified":"2025-09-24T10:55:42","modified_gmt":"2025-09-24T05:25:42","slug":"micro-dramas-to-drive-next-growth-phase-for-sharechat","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/24\/micro-dramas-to-drive-next-growth-phase-for-sharechat\/","title":{"rendered":"Micro-dramas to drive next growth phase for ShareChat"},"content":{"rendered":"<p>ShareChat operator Mohalla Tech is betting on micro-dramas to power its next phase of growth, after two years of cost-cutting and restructuring. Moving beyond its reliance on user-generated content, the Bengaluru-based company has rolled out short, professionally produced serials on its platforms to hook users and attract advertisers in regional markets. <\/p>\n<p>\u201cThe initial user reaction has been phenomenal, and I think it\u2019s not just a new format but a big cultural shift,\u201d Neha Markanda, chief business officer at Mohalla Tech, told FE in an interaction. She added that users are already spending upwards of 55 minutes a day on the new content, generating close to 150 million daily views.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ShareChat operator Mohalla Tech is betting on micro-dramas to power its next phase of growth, after two years of cost-cutting and restructuring. Moving beyond its reliance on user-generated content, the Bengaluru-based company has rolled out short, professionally produced serials on its platforms to hook users and attract advertisers in regional markets. \u201cThe initial user reaction has been phenomenal, and I think it\u2019s not just a new format but a big cultural shift,\u201d Neha Markanda, chief business officer at Mohalla Tech, told FE in an interaction. She added that users are already spending upwards of 55 minutes a day on the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-963931","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/963931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=963931"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/963931\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=963931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=963931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=963931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}