{"id":963140,"date":"2025-09-20T11:14:09","date_gmt":"2025-09-20T05:44:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=963140"},"modified":"2025-09-20T11:14:09","modified_gmt":"2025-09-20T05:44:09","slug":"google-to-skip-full-ad-split-in-reply-to-e3-billion-eu-fine","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/20\/google-to-skip-full-ad-split-in-reply-to-e3-billion-eu-fine\/","title":{"rendered":"Google to Skip Full Ad Split in Reply to \u20ac3 Billion EU Fine"},"content":{"rendered":"<p>(Bloomberg) &#8212; Google will meet the European Union\u2019s deadline to propose changes to its advertising technology business after a near-\u20ac3 billion ($3.5 billion) fine \u2014 but won\u2019t include the full breakup the EU and industry rivals have previously pushed for.<\/p>\n<p>The offer, due by early November, will avoid a complete sale of Google\u2019s Ad Manager \u2014 the AdX exchange and DoubleClick for Publishers \u2014 according to people familiar with the matter, who spoke on condition of anonymity. The filing deadline could still slip, they added. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Bloomberg) &#8212; Google will meet the European Union\u2019s deadline to propose changes to its advertising technology business after a near-\u20ac3 billion ($3.5 billion) fine \u2014 but won\u2019t include the full breakup the EU and industry rivals have previously pushed for. The offer, due by early November, will avoid a complete sale of Google\u2019s Ad Manager \u2014 the AdX exchange and DoubleClick for Publishers \u2014 according to people familiar with the matter, who spoke on condition of anonymity. The filing deadline could still slip, they added.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-963140","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/963140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=963140"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/963140\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=963140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=963140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=963140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}