{"id":962554,"date":"2025-09-18T09:50:42","date_gmt":"2025-09-18T04:20:42","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=962554"},"modified":"2025-09-18T11:06:29","modified_gmt":"2025-09-18T05:36:29","slug":"adobes-new-report-claims-96-marketers-now-use-generative-ai","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/18\/adobes-new-report-claims-96-marketers-now-use-generative-ai\/","title":{"rendered":"Adobe\u2019s new report claims 96% marketers now use Generative AI"},"content":{"rendered":"<p>84% marketers predict that demand for content will grow more than fivefold within the next four years, as per Adobe\u2019s recent research. Nearly all respondents (96%) noted content needs had doubled in the last two years, and 62% noted growth had been five-fold or more. <\/p>\n<p>Personalisation driver<\/p>\n<p>One of the key findings in the research is that the personalisation demand driver is growing the fastest (61%), as consumer expectations shift and increase to demand personalised experiences. Additionally, shifts in content formats (video and audio), which ranked at 50%, and an increase in hybrid customer journeys across digital and in-store experiences, which registered 48%, are contributing to the growing demand for content. Nearly 70% reported that audiences now expect new content weekly, if not more frequently.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>84% marketers predict that demand for content will grow more than fivefold within the next four years, as per Adobe\u2019s recent research. Nearly all respondents (96%) noted content needs had doubled in the last two years, and 62% noted growth had been five-fold or more. Personalisation driver One of the key findings in the research is that the personalisation demand driver is growing the fastest (61%), as consumer expectations shift and increase to demand personalised experiences. Additionally, shifts in content formats (video and audio), which ranked at 50%, and an increase in hybrid customer journeys across digital and in-store experiences, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-962554","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/962554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=962554"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/962554\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=962554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=962554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=962554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}