{"id":962431,"date":"2025-09-18T08:38:37","date_gmt":"2025-09-18T03:08:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=962431"},"modified":"2025-09-18T08:51:18","modified_gmt":"2025-09-18T03:21:18","slug":"bershka-launches-on-myntra-with-a-gen-z-first-fashion-play","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/18\/bershka-launches-on-myntra-with-a-gen-z-first-fashion-play\/","title":{"rendered":"Bershka launches on Myntra, with a Gen Z-first fashion play"},"content":{"rendered":"<p>New Delhi, Fashion and lifestyle e-commerce major Myntra on Wednesday announced the launch of BERSHKA on its platform, giving the Inditex-owned youth fashion brand access to Myntra&#8217;s 70-million-plus monthly active audience and 21 million Gen Z users, ahead of the festive season.<\/p>\n<p>The street wear giant debuts with 1,200+ styles across women&#8217;s and men&#8217;s wear, spanning statement denims, oversized hoodies, cargos and chic dresses, targeting India&#8217;s GenZ cohort on Myntra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi, Fashion and lifestyle e-commerce major Myntra on Wednesday announced the launch of BERSHKA on its platform, giving the Inditex-owned youth fashion brand access to Myntra&#8217;s 70-million-plus monthly active audience and 21 million Gen Z users, ahead of the festive season. The street wear giant debuts with 1,200+ styles across women&#8217;s and men&#8217;s wear, spanning statement denims, oversized hoodies, cargos and chic dresses, targeting India&#8217;s GenZ cohort on Myntra.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-962431","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/962431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=962431"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/962431\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=962431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=962431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=962431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}