{"id":962319,"date":"2025-09-17T10:17:38","date_gmt":"2025-09-17T04:47:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=962319"},"modified":"2025-09-17T12:20:58","modified_gmt":"2025-09-17T06:50:58","slug":"ai-tools-promise-cheaper-tv-commercials-as-streaming-platforms-chase-new-advertisers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/17\/ai-tools-promise-cheaper-tv-commercials-as-streaming-platforms-chase-new-advertisers\/","title":{"rendered":"AI tools promise cheaper TV commercials as streaming platforms chase new advertisers"},"content":{"rendered":"<p>Streaming platforms and broadcasters are introducing artificial intelligence (AI)-powered tools to make television commercials cheaper and more accessible for small and midsize businesses, echoing the models of Meta and Google, reported WSJ. Companies such as Comcast, Roku and Britain\u2019s Channel 4 are building self-service platforms and creative automation services in a bid to expand TV\u2019s advertiser base and counter declining traditional ad sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Streaming platforms and broadcasters are introducing artificial intelligence (AI)-powered tools to make television commercials cheaper and more accessible for small and midsize businesses, echoing the models of Meta and Google, reported WSJ. Companies such as Comcast, Roku and Britain\u2019s Channel 4 are building self-service platforms and creative automation services in a bid to expand TV\u2019s advertiser base and counter declining traditional ad sales.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-962319","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/962319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=962319"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/962319\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=962319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=962319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=962319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}