{"id":962082,"date":"2025-09-16T10:06:36","date_gmt":"2025-09-16T04:36:36","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=962082"},"modified":"2025-09-16T11:38:53","modified_gmt":"2025-09-16T06:08:53","slug":"online-delivery-platforms-bet-on-multi-tier-subscriptions","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/16\/online-delivery-platforms-bet-on-multi-tier-subscriptions\/","title":{"rendered":"Online delivery platforms bet on multi-tier subscriptions"},"content":{"rendered":"<p>Leading online platforms are introducing premium subscription tiers above their existing loyalty programmes, targeting high-value users as they seek to improve margins amid intensifying competition and slowing core business growth.<\/p>\n<p>For instance, Zomato is testing a new \u2018VIP Mode\u2019 at Rs 50, effectively creating a pay-per-order premium option, where customers will get special services like fastest possible delivery, premium concierge support, and top-rated delivery partners. The service also offers refunds on delayed orders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading online platforms are introducing premium subscription tiers above their existing loyalty programmes, targeting high-value users as they seek to improve margins amid intensifying competition and slowing core business growth. For instance, Zomato is testing a new \u2018VIP Mode\u2019 at Rs 50, effectively creating a pay-per-order premium option, where customers will get special services like fastest possible delivery, premium concierge support, and top-rated delivery partners. The service also offers refunds on delayed orders.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-962082","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/962082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=962082"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/962082\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=962082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=962082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=962082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}