{"id":961721,"date":"2025-09-15T09:50:12","date_gmt":"2025-09-15T04:20:12","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=961721"},"modified":"2025-09-15T09:53:58","modified_gmt":"2025-09-15T04:23:58","slug":"advertisers-pump-30-50-of-digital-budgets-into-connected-tv-cutting-linears-share","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/15\/advertisers-pump-30-50-of-digital-budgets-into-connected-tv-cutting-linears-share\/","title":{"rendered":"Advertisers pump 30\u201350% of digital budgets into Connected TV, cutting linear\u2019s share"},"content":{"rendered":"<p>Ahead of the festive season, connected TV (CTV) looks set to become a major disruptor with advertisers making big bets on the medium, shifting budgets away from linear TV. Industry experts reckon that brands are earmarking between 30% and 50% of their digital ad budgets on CTV, upping their investments by 30-35% over last year\u2019s festive season. <\/p>\n<p>As per industry estimates, CTV advertising grew from Rs 450 crore in 2022 to Rs 1,500 crore in 2024. It is expected to reach Rs 3,500 crore in the next couple of years. CTV households have also grown to 50 million this year, up from 10 million around three years ago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of the festive season, connected TV (CTV) looks set to become a major disruptor with advertisers making big bets on the medium, shifting budgets away from linear TV. Industry experts reckon that brands are earmarking between 30% and 50% of their digital ad budgets on CTV, upping their investments by 30-35% over last year\u2019s festive season. As per industry estimates, CTV advertising grew from Rs 450 crore in 2022 to Rs 1,500 crore in 2024. It is expected to reach Rs 3,500 crore in the next couple of years. CTV households have also grown to 50 million this year, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-961721","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/961721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=961721"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/961721\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=961721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=961721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=961721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}