{"id":961437,"date":"2025-09-13T10:36:04","date_gmt":"2025-09-13T05:06:04","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=961437"},"modified":"2025-09-13T10:36:04","modified_gmt":"2025-09-13T05:06:04","slug":"short-form-videos-overtake-tv-viewing-in-india-says-meta-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/13\/short-form-videos-overtake-tv-viewing-in-india-says-meta-report\/","title":{"rendered":"Short-form videos overtake TV viewing in India, says Meta report"},"content":{"rendered":"<p>Mumbai: Short-form videos have overtaken television to become India\u2019s top choice for daily video consumption, Meta said in a report.<\/p>\n<p>The study, conducted by Ipsos on behalf of Meta, found that 97% of consumers watch short-form videos on any platform at least once a day, compared with 83% who watch television daily.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Short-form videos have overtaken television to become India\u2019s top choice for daily video consumption, Meta said in a report. The study, conducted by Ipsos on behalf of Meta, found that 97% of consumers watch short-form videos on any platform at least once a day, compared with 83% who watch television daily.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,13,4],"tags":[],"class_list":["post-961437","post","type-post","status-publish","format-standard","hentry","category-broadcasting-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/961437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=961437"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/961437\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=961437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=961437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=961437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}