{"id":961120,"date":"2025-09-12T09:10:45","date_gmt":"2025-09-12T03:40:45","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=961120"},"modified":"2025-09-12T11:11:35","modified_gmt":"2025-09-12T05:41:35","slug":"youtube-makes-its-biggest-pitch-yet-to-advertisers-indias-new-tv","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/12\/youtube-makes-its-biggest-pitch-yet-to-advertisers-indias-new-tv\/","title":{"rendered":"YouTube makes its biggest pitch yet to advertisers: India\u2019s \u2018new TV\u2019"},"content":{"rendered":"<p>At its annual Brandcast event in Mumbai on Thursday, YouTube unveiled a slew of new features that signal how the platform wants to be seen \u2014 not merely as another digital video destination but as India\u2019s \u201cnew TV.\u201d Among the rollouts are AI-led tools such as Veo 3 and Peak Points, innovations for connected TV like the Immersive Masthead, and the launch of a Creator Partnerships Hub to connect brands with creators. Most strikingly, the company announced an India-first capability that will allow advertisers to target urban and rural audiences separately, addressing the country\u2019s fragmented demand landscape with precision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At its annual Brandcast event in Mumbai on Thursday, YouTube unveiled a slew of new features that signal how the platform wants to be seen \u2014 not merely as another digital video destination but as India\u2019s \u201cnew TV.\u201d Among the rollouts are AI-led tools such as Veo 3 and Peak Points, innovations for connected TV like the Immersive Masthead, and the launch of a Creator Partnerships Hub to connect brands with creators. Most strikingly, the company announced an India-first capability that will allow advertisers to target urban and rural audiences separately, addressing the country\u2019s fragmented demand landscape with precision.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-961120","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/961120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=961120"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/961120\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=961120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=961120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=961120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}