{"id":961049,"date":"2025-09-12T08:12:18","date_gmt":"2025-09-12T02:42:18","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=961049"},"modified":"2025-09-12T08:32:59","modified_gmt":"2025-09-12T03:02:59","slug":"sony-liv-bets-on-asia-cup-originals-to-double-direct-subscriptions","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/12\/sony-liv-bets-on-asia-cup-originals-to-double-direct-subscriptions\/","title":{"rendered":"Sony LIV bets on Asia Cup, originals to double direct subscriptions"},"content":{"rendered":"<p>Sony LIV, the streaming platform owned by Sony Pictures Networks India, is banking on cricket and a fresh slate of originals to drive its next phase of growth. With the Asia Cup at the center of its strategy, the platform aims to double its direct-to-consumer (B2C) subscriber base. <\/p>\n<p>\u201cThis is the first time a cricket tournament of this scale is on Sony LIV. We believe this can pivot us into the next phase of growth,\u201d Danish Khan, Business Head \u2013 Sony LIV, told ET. <\/p>\n<p>Industry estimates put the platform\u2019s paid subscriber base at 30\u201335 million, across both direct and bundled offerings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony LIV, the streaming platform owned by Sony Pictures Networks India, is banking on cricket and a fresh slate of originals to drive its next phase of growth. With the Asia Cup at the center of its strategy, the platform aims to double its direct-to-consumer (B2C) subscriber base. \u201cThis is the first time a cricket tournament of this scale is on Sony LIV. We believe this can pivot us into the next phase of growth,\u201d Danish Khan, Business Head \u2013 Sony LIV, told ET. Industry estimates put the platform\u2019s paid subscriber base at 30\u201335 million, across both direct and bundled [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-961049","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/961049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=961049"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/961049\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=961049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=961049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=961049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}