{"id":959236,"date":"2025-09-04T08:24:54","date_gmt":"2025-09-04T02:54:54","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=959236"},"modified":"2025-09-04T08:33:34","modified_gmt":"2025-09-04T03:03:34","slug":"lava-md-says-company-an-emerging-smartphone-player-eyes-10-share-in-sub-%e2%82%b930000-segment","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/04\/lava-md-says-company-an-emerging-smartphone-player-eyes-10-share-in-sub-%e2%82%b930000-segment\/","title":{"rendered":"Lava MD says company an emerging smartphone player, eyes 10% share in sub-\u20b930,000 segment"},"content":{"rendered":"<p>NEW DELHI: Homegrown handset maker Lava said it has started gaining volumes from declining rival brands, and aims to capture a 10% volume share in the sub-\u20b930,000 price range in the next three to five years, driven by feature-packed smartphones. <\/p>\n<p>\u201cWe are focusing on the sub-\u20b930,000 market. Our plan is that within the next 3\u20135 years, we should cross 10% market share in this segment. Three years is the earliest target, and five years is the outer limit,\u201d Sunil Raina, MD, Lava International, told ETTelecom in an interview. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: Homegrown handset maker Lava said it has started gaining volumes from declining rival brands, and aims to capture a 10% volume share in the sub-\u20b930,000 price range in the next three to five years, driven by feature-packed smartphones. \u201cWe are focusing on the sub-\u20b930,000 market. Our plan is that within the next 3\u20135 years, we should cross 10% market share in this segment. Three years is the earliest target, and five years is the outer limit,\u201d Sunil Raina, MD, Lava International, told ETTelecom in an interview.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-959236","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/959236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=959236"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/959236\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=959236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=959236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=959236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}