{"id":959027,"date":"2025-09-03T08:48:59","date_gmt":"2025-09-03T03:18:59","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=959027"},"modified":"2025-09-03T09:31:11","modified_gmt":"2025-09-03T04:01:11","slug":"flipkart-acquires-majority-stake-in-content-platform-pinkvilla-to-tap-gen-z-shoppers","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/03\/flipkart-acquires-majority-stake-in-content-platform-pinkvilla-to-tap-gen-z-shoppers\/","title":{"rendered":"Flipkart acquires majority stake in content platform Pinkvilla to tap Gen Z shoppers"},"content":{"rendered":"<p>Walmart-owned ecommerce marketplace Flipkart has acquired a majority stake in digital content platform Pinkvilla, the company announced on Monday. The development is a part of Flipkart\u2019s broader strategy to engage with the younger shoppers.<\/p>\n<p>Flipkart said in a statement that the companies are expected to close the financial transaction shortly. While Flipkart did not disclose details of the deal, a person close to the matter said the online retailer is likely to have picked up more than 75% in Pinkvilla valuing it at around $15 million. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walmart-owned ecommerce marketplace Flipkart has acquired a majority stake in digital content platform Pinkvilla, the company announced on Monday. The development is a part of Flipkart\u2019s broader strategy to engage with the younger shoppers. Flipkart said in a statement that the companies are expected to close the financial transaction shortly. While Flipkart did not disclose details of the deal, a person close to the matter said the online retailer is likely to have picked up more than 75% in Pinkvilla valuing it at around $15 million.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-959027","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/959027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=959027"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/959027\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=959027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=959027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=959027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}