{"id":958840,"date":"2025-09-02T11:23:01","date_gmt":"2025-09-02T05:53:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=958840"},"modified":"2025-09-02T11:23:01","modified_gmt":"2025-09-02T05:53:01","slug":"flipkart-acquires-majority-stake-in-content-company-pinkvilla","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/02\/flipkart-acquires-majority-stake-in-content-company-pinkvilla\/","title":{"rendered":"Flipkart acquires majority stake in content company Pinkvilla"},"content":{"rendered":"<p>MUMBAI: Flipkart has acquired a majority stake in digital infotainment platform Pinkvilla to tap into a wider set of Gen Z consumers who are influencing consumption patterns and shopping baskets of households. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI: Flipkart has acquired a majority stake in digital infotainment platform Pinkvilla to tap into a wider set of Gen Z consumers who are influencing consumption patterns and shopping baskets of households.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-958840","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/958840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=958840"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/958840\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=958840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=958840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=958840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}