{"id":958826,"date":"2025-09-02T11:09:29","date_gmt":"2025-09-02T05:39:29","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=958826"},"modified":"2025-09-02T11:09:29","modified_gmt":"2025-09-02T05:39:29","slug":"indias-digital-ad-market-to-grow-15-annually-how-ai-and-other-factors-are-driving-it","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/02\/indias-digital-ad-market-to-grow-15-annually-how-ai-and-other-factors-are-driving-it\/","title":{"rendered":"India\u2019s digital ad market to grow 15% annually; how AI and other factors are driving it"},"content":{"rendered":"<p>India&#8217;s digital advertising market is projected to be one of the fastest-growing globally, with an estimated annual growth rate of 15% through 2029. According to a new report from Bain &amp; Company, the country&#8217;s ad market, currently valued at $16\u2013$18 billion, is expected to reach $17\u2013$19 billion by 2029. The growth is being driven by factors like rising private consumption, high digital consumption, and the rapid adoption of over-the-top (OTT) platforms. Mobile devices are a key driver, accounting for nearly 70% of total digital ad spend, and this is even higher in India. Small and medium enterprises (SMEs) and direct-to-consumer (D2C) brands are also contributing to this growth, with their share of digital ad spending projected to reach up to 42% by 2029.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s digital advertising market is projected to be one of the fastest-growing globally, with an estimated annual growth rate of 15% through 2029. According to a new report from Bain &amp; Company, the country&#8217;s ad market, currently valued at $16\u2013$18 billion, is expected to reach $17\u2013$19 billion by 2029. The growth is being driven by factors like rising private consumption, high digital consumption, and the rapid adoption of over-the-top (OTT) platforms. Mobile devices are a key driver, accounting for nearly 70% of total digital ad spend, and this is even higher in India. Small and medium enterprises (SMEs) and direct-to-consumer [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-958826","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/958826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=958826"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/958826\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=958826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=958826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=958826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}