{"id":958802,"date":"2025-09-02T10:15:48","date_gmt":"2025-09-02T04:45:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=958802"},"modified":"2025-09-02T10:15:48","modified_gmt":"2025-09-02T04:45:48","slug":"flipkart-acquires-majority-stake-in-pinkvilla-to-enhance-engagement-with-gen-z-and-millennial-audiences","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/09\/02\/flipkart-acquires-majority-stake-in-pinkvilla-to-enhance-engagement-with-gen-z-and-millennial-audiences\/","title":{"rendered":"Flipkart acquires majority stake in Pinkvilla to enhance engagement with Gen Z and millennial audiences"},"content":{"rendered":"<p>E-commerce major Flipkart acquired a majority stake in the digital infotainment platform, Pinkvilla India, for an undisclosed amount, reported the news agency PTI on Monday, 1 September 2025. <\/p>\n<p>The e-commerce giant, Flipkart&#8217;s move to acquire a majority stake in Pinkvilla India is a strategy aimed towards expanding its content footprint and enhance engagement the company&#8217;s engagement with the Gen Z and millennial audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce major Flipkart acquired a majority stake in the digital infotainment platform, Pinkvilla India, for an undisclosed amount, reported the news agency PTI on Monday, 1 September 2025. The e-commerce giant, Flipkart&#8217;s move to acquire a majority stake in Pinkvilla India is a strategy aimed towards expanding its content footprint and enhance engagement the company&#8217;s engagement with the Gen Z and millennial audiences.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-958802","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/958802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=958802"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/958802\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=958802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=958802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=958802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}