{"id":958231,"date":"2025-08-28T08:46:01","date_gmt":"2025-08-28T03:16:01","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=958231"},"modified":"2025-08-28T10:36:39","modified_gmt":"2025-08-28T05:06:39","slug":"q-comm-firms-foray-into-perishable-private-labels","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/28\/q-comm-firms-foray-into-perishable-private-labels\/","title":{"rendered":"Q- comm firms foray into perishable private labels"},"content":{"rendered":"<p>With the launch of Noice by Swiggy Instamart, quick commerce platforms have expanded their private labels into perishable categories. So far, a focus on staples and packaged goods with higher shelf lives had defined the sector\u2019s house brand approach. <\/p>\n<p>Zepto is also pushing its private labels into snacks and beverages, according to sources. The company has launched \u2018chyll\u2019 for ice cubes and juices, and \u2018aaha!\u2019 for  snacks, sweets, cereals and batters. \u201cCurrently, we are present in select metro cities and plan on expanding across all markets in the coming days,\u201d said a person aware of the plans. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the launch of Noice by Swiggy Instamart, quick commerce platforms have expanded their private labels into perishable categories. So far, a focus on staples and packaged goods with higher shelf lives had defined the sector\u2019s house brand approach. Zepto is also pushing its private labels into snacks and beverages, according to sources. The company has launched \u2018chyll\u2019 for ice cubes and juices, and \u2018aaha!\u2019 for snacks, sweets, cereals and batters. \u201cCurrently, we are present in select metro cities and plan on expanding across all markets in the coming days,\u201d said a person aware of the plans.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-958231","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/958231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=958231"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/958231\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=958231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=958231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=958231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}