{"id":957777,"date":"2025-08-27T07:35:33","date_gmt":"2025-08-27T02:05:33","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=957777"},"modified":"2025-08-27T07:45:40","modified_gmt":"2025-08-27T02:15:40","slug":"atteros-d2c-platform-selsmart-scales-operations-to-25-cities-eyes-%e2%82%b9500-cr-revenue-run-rate","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/27\/atteros-d2c-platform-selsmart-scales-operations-to-25-cities-eyes-%e2%82%b9500-cr-revenue-run-rate\/","title":{"rendered":"Attero\u2019s D2C platform \u2018Selsmart\u2019 scales operations to 25 cities, eyes \u20b9500 cr revenue run rate"},"content":{"rendered":"<p>NEW DELHI: Attero\u2019s direct-to-consumer takeback platform, Selsmart, has scaled its operations to more than 25 cities, and aims to grow its revenue run rate from \u20b9100 crore presently to \u20b9500 crore by March 2026. <\/p>\n<p>It is currently clocking over 30,000 monthly orders and expects this to reach 1.5 lakh monthly orders, with 75,000 metric tons of electronic waste (or e-waste) by March 2026. The platform also expects to grow its user base sixfold, from 500,000 currently to over 30 lakh by the end of the calendar year 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: Attero\u2019s direct-to-consumer takeback platform, Selsmart, has scaled its operations to more than 25 cities, and aims to grow its revenue run rate from \u20b9100 crore presently to \u20b9500 crore by March 2026. It is currently clocking over 30,000 monthly orders and expects this to reach 1.5 lakh monthly orders, with 75,000 metric tons of electronic waste (or e-waste) by March 2026. The platform also expects to grow its user base sixfold, from 500,000 currently to over 30 lakh by the end of the calendar year 2025.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-957777","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/957777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=957777"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/957777\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=957777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=957777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=957777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}