{"id":957101,"date":"2025-08-23T09:59:26","date_gmt":"2025-08-23T04:29:26","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=957101"},"modified":"2025-08-23T11:30:06","modified_gmt":"2025-08-23T06:00:06","slug":"et-soonicorns-summit-2025-how-ai-is-personalising-shopping-in-india","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/23\/et-soonicorns-summit-2025-how-ai-is-personalising-shopping-in-india\/","title":{"rendered":"ET Soonicorns Summit 2025: How AI is personalising shopping in India"},"content":{"rendered":"<p>The future of retail isn&#8217;t just about selling products, but about anticipating what customers need before they know it themselves. While most retailers are still stuck in the &#8220;recognise and recommend&#8221; phase of personalisation (read: suggesting products based on past purchases), a new wave of AI-driven experiences promises to fundamentally reshape how Indians shop, both online and offline. <\/p>\n<p>The transformation is already underway at companies like Reliance Retail and Razorpay. What they&#8217;re discovering is that true personalisation goes far beyond showing relevant product recommendations; it&#8217;s about understanding intricate behavioural patterns that vary dramatically across India&#8217;s diverse markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The future of retail isn&#8217;t just about selling products, but about anticipating what customers need before they know it themselves. While most retailers are still stuck in the &#8220;recognise and recommend&#8221; phase of personalisation (read: suggesting products based on past purchases), a new wave of AI-driven experiences promises to fundamentally reshape how Indians shop, both online and offline. The transformation is already underway at companies like Reliance Retail and Razorpay. What they&#8217;re discovering is that true personalisation goes far beyond showing relevant product recommendations; it&#8217;s about understanding intricate behavioural patterns that vary dramatically across India&#8217;s diverse markets.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-957101","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/957101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=957101"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/957101\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=957101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=957101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=957101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}