Apple will raise the price of streaming service Apple TV+ by $3 starting Thursday, following a similar move by Comcast-owned NBCUniversal’s Peacock.<\/p>\n
The ad-free streaming service will now cost $12.99 per month, up from $9.99 earlier, for new subscribers in the U.S. and select international markets, Apple said in a statement.<\/p>\n
The annual subscription price remains unchanged, as does the pricing for Apple One, which bundles Apple TV+ with services such as iCloud and Apple Music, among others. <\/p>\n
Apple TV+ is known for psychological thriller ‘Severance’, which garnered 27 Emmy Award nominations this year, and popular original shows such as ‘Ted Lasso’ and ‘The Morning Show’. <\/p>\n
However, the streaming network has lagged behind rivals Netflix, Disney+ and Amazon.com’s Prime Video in terms of subscribers. <\/p>\n
The iPhone maker does not break down the subscribers for Apple TV+, but it is estimated to have reached 40.4 million at the end of 2024, according to five analysts polled by Visible Alpha. <\/p>\n
In comparison, Netflix had over 300 million paid memberships at the end of last year.<\/p>\n
Apple had last increased the subscription price for Apple TV+ by $3 in October 2023. <\/p>\n
Peacock raised the prices for both its ad-supported plans and premium plus plans by $3 in July.<\/p>\n
Apple is losing more than $1 billion a year on Apple TV+, the Information had reported in March. It has spent more than $5 billion a year on content since launching Apple TV+ in 2019 but trimmed it by around $500 million last year.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple will raise the price of streaming service Apple TV+ by $3 starting Thursday, following a similar move by Comcast-owned NBCUniversal’s Peacock. The ad-free streaming service will now cost $12.99 per month, up from $9.99 earlier, for new subscribers in the U.S. and select international markets, Apple said in a statement. The annual subscription price remains unchanged, as does the pricing for Apple One, which bundles Apple TV+ with services such as iCloud and Apple Music, among others. Apple TV+ is known for psychological thriller ‘Severance’, which garnered 27 Emmy Award nominations this year, and popular original shows such as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-956918","post","type-post","status-publish","format-standard","hentry","category-broadcasting"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=956918"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956918\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=956918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=956918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=956918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}