{"id":956747,"date":"2025-08-22T08:15:15","date_gmt":"2025-08-22T02:45:15","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=956747"},"modified":"2025-08-22T08:41:42","modified_gmt":"2025-08-22T03:11:42","slug":"fmcg-startup-mitra-raises-rs-14-crore-in-round-led-by-bestvantage-investments","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/22\/fmcg-startup-mitra-raises-rs-14-crore-in-round-led-by-bestvantage-investments\/","title":{"rendered":"FMCG startup Mitra raises Rs 14 crore in round led by Bestvantage Investments"},"content":{"rendered":"<p>FMCG (Fast-moving consumer goods) startup Mitra has secured Rs 14 crore funding in a bridge round led by Bestvantage Investments with participation from existing investors, including a Dubai-based family office. <\/p>\n<p>The Delhi-based company plans to use the capital to scale up operations, enhance its product portfolio, broaden its distribution network across India, and enter Gulf Cooperation Council (GCC) markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FMCG (Fast-moving consumer goods) startup Mitra has secured Rs 14 crore funding in a bridge round led by Bestvantage Investments with participation from existing investors, including a Dubai-based family office. The Delhi-based company plans to use the capital to scale up operations, enhance its product portfolio, broaden its distribution network across India, and enter Gulf Cooperation Council (GCC) markets.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-956747","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=956747"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956747\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=956747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=956747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=956747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}