{"id":956545,"date":"2025-08-21T09:11:14","date_gmt":"2025-08-21T03:41:14","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=956545"},"modified":"2025-08-21T09:33:55","modified_gmt":"2025-08-21T04:03:55","slug":"cable-dth-players-bet-on-iptv-to-stem-cord-cutting-losses-2","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/21\/cable-dth-players-bet-on-iptv-to-stem-cord-cutting-losses-2\/","title":{"rendered":"Cable, DTH players bet on IPTV to stem cord-cutting losses"},"content":{"rendered":"<p>India&#8217;s traditional TV distributors, cable, and direct-to-home (DTH) companies are turning to Internet Protocol Television (IPTV) to fight cord-cutting, which has eroded the pay-TV base by nearly 30 million subscribers since the pandemic. <\/p>\n<p>Bharti Telemedia and Hinduja Global Solutions&#8217; NxtDigital are seeing early momentum for IPTV, a service that blends linear television with OTT delivery. <\/p>\n<p>Urban audiences are increasingly gravitating towards OTT platforms, attracted by the breadth of differentiated content compared to linear TV, and the convenience of anytime, anywhere viewing, media experts said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s traditional TV distributors, cable, and direct-to-home (DTH) companies are turning to Internet Protocol Television (IPTV) to fight cord-cutting, which has eroded the pay-TV base by nearly 30 million subscribers since the pandemic. Bharti Telemedia and Hinduja Global Solutions&#8217; NxtDigital are seeing early momentum for IPTV, a service that blends linear television with OTT delivery. Urban audiences are increasingly gravitating towards OTT platforms, attracted by the breadth of differentiated content compared to linear TV, and the convenience of anytime, anywhere viewing, media experts said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-956545","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=956545"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956545\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=956545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=956545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=956545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}