{"id":956484,"date":"2025-08-21T08:41:27","date_gmt":"2025-08-21T03:11:27","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=956484"},"modified":"2025-08-21T08:44:50","modified_gmt":"2025-08-21T03:14:50","slug":"cable-dth-players-bet-on-iptv-to-stem-cord-cutting-losses","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/21\/cable-dth-players-bet-on-iptv-to-stem-cord-cutting-losses\/","title":{"rendered":"Cable, DTH players bet on IPTV to stem cord-cutting losses"},"content":{"rendered":"<p>India&#8217;s traditional TV distributors, cable, and direct-to-home (DTH) companies are turning to Internet Protocol Television (IPTV) to fight cord-cutting, which has eroded the pay-TV base by nearly 30 million subscribers since the pandemic. <\/p>\n<p>Bharti Telemedia and Hinduja Global Solutions&#8217; NxtDigital are seeing early momentum for IPTV, a service that blends linear television with OTT delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s traditional TV distributors, cable, and direct-to-home (DTH) companies are turning to Internet Protocol Television (IPTV) to fight cord-cutting, which has eroded the pay-TV base by nearly 30 million subscribers since the pandemic. Bharti Telemedia and Hinduja Global Solutions&#8217; NxtDigital are seeing early momentum for IPTV, a service that blends linear television with OTT delivery.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-956484","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=956484"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956484\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=956484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=956484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=956484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}