{"id":956264,"date":"2025-08-20T08:40:29","date_gmt":"2025-08-20T03:10:29","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=956264"},"modified":"2025-08-20T09:13:21","modified_gmt":"2025-08-20T03:43:21","slug":"small-packs-bring-in-big-glam-for-flipkarts-beauty-biz","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/20\/small-packs-bring-in-big-glam-for-flipkarts-beauty-biz\/","title":{"rendered":"Small packs bring in big glam for Flipkart\u2019s beauty biz"},"content":{"rendered":"<p>Flipkart is betting on smaller, affordable pack sizes of premium skincare to drive growth in its beauty and personal care (BPC) vertical, as demand from Tier 2 cities and Gen Z shoppers see sharp growth. <\/p>\n<p>By offering 10 ml face serums and 50 ml face washes at lower price points, the e-commerce major is attracting first-time beauty buyers to experiment with a new range of products without steep upfront costs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flipkart is betting on smaller, affordable pack sizes of premium skincare to drive growth in its beauty and personal care (BPC) vertical, as demand from Tier 2 cities and Gen Z shoppers see sharp growth. By offering 10 ml face serums and 50 ml face washes at lower price points, the e-commerce major is attracting first-time beauty buyers to experiment with a new range of products without steep upfront costs.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-956264","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=956264"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/956264\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=956264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=956264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=956264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}