{"id":955634,"date":"2025-08-18T08:11:39","date_gmt":"2025-08-18T02:41:39","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=955634"},"modified":"2025-08-18T08:42:20","modified_gmt":"2025-08-18T03:12:20","slug":"authenticity-is-still-a-brands-most-valuable-currency-prasoon-joshi-on-ai-culture-and-creativity","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/18\/authenticity-is-still-a-brands-most-valuable-currency-prasoon-joshi-on-ai-culture-and-creativity\/","title":{"rendered":"\u2018Authenticity is still a brand\u2019s most valuable currency\u2019: Prasoon Joshi on AI, culture and creativity"},"content":{"rendered":"<p>From decoding rural idioms for Coca-Cola\u2019s campaigns to advising brands on artificial intelligence\u2019s role in the creative process, Prasoon Joshi has long been at the intersection of culture, commerce and communication. Joshi, who is chairman, McCann Worldgroup, Asia Pacific, and CEO &amp; CCO, McCann Worldgroup, India, believes that authenticity remains a brand\u2019s most valuable currency. During an interview, he tells Geetika Srivastava why human leap beyond data will continue to define creativity. Excerpts:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From decoding rural idioms for Coca-Cola\u2019s campaigns to advising brands on artificial intelligence\u2019s role in the creative process, Prasoon Joshi has long been at the intersection of culture, commerce and communication. Joshi, who is chairman, McCann Worldgroup, Asia Pacific, and CEO &amp; CCO, McCann Worldgroup, India, believes that authenticity remains a brand\u2019s most valuable currency. During an interview, he tells Geetika Srivastava why human leap beyond data will continue to define creativity. Excerpts:<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-955634","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/955634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=955634"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/955634\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=955634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=955634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=955634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}