{"id":954860,"date":"2025-08-14T06:58:15","date_gmt":"2025-08-14T01:28:15","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=954860"},"modified":"2025-08-14T07:24:32","modified_gmt":"2025-08-14T01:54:32","slug":"aditya-birla-groups-tmrw-to-raise-rs-437-crore-from-servicenow-ventures","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/08\/14\/aditya-birla-groups-tmrw-to-raise-rs-437-crore-from-servicenow-ventures\/","title":{"rendered":"Aditya Birla Group&#8217;s TMRW to raise Rs 437 crore from ServiceNow Ventures"},"content":{"rendered":"<p>TMRW, an Aditya Birla Group venture, said it will raise Rs 437 crore from ServiceNow Ventures, to build and scale its new age fashion brands portfolio and leverage the investor&#8217;s artificial intelligence platform. <\/p>\n<p>TMRW, launched in mid-2022, has a portfolio of digital-first fashion brands catering to Gen-Z and Millennial consumers &#8211; including Bewakoof, Wrogn, The Indian Garage and Nobero. ServiceNow is part of an American software company based in Santa Clara, California, that supplies a cloud computing platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TMRW, an Aditya Birla Group venture, said it will raise Rs 437 crore from ServiceNow Ventures, to build and scale its new age fashion brands portfolio and leverage the investor&#8217;s artificial intelligence platform. TMRW, launched in mid-2022, has a portfolio of digital-first fashion brands catering to Gen-Z and Millennial consumers &#8211; including Bewakoof, Wrogn, The Indian Garage and Nobero. ServiceNow is part of an American software company based in Santa Clara, California, that supplies a cloud computing platform.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-954860","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/954860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=954860"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/954860\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=954860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=954860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=954860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}